Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...
All content for The Beacon Way is the property of Beacon Media + Marketing and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...
Navigating Wealth Management with Dustin Serviss Welcome to another episode of the Beacon Way Podcast, hosted by Adrienne Wilkerson. In this episode, Adrienne is joined by Dustin Serviss, the founder of Service Wealth, who shares his journey and insights into wealth management. Established in 2005, Service Wealth focuses on helping business owners and successful families navigate the complexities of wealth and insurance. Dustin discusses the evolution of the financial planning industry...
The Beacon Way
Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...
