Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...
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Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...
Introducing Theo: Real-Time Mental Health Support for Teens, Powered by AI
The Beacon Way
30 minutes
3 weeks ago
Introducing Theo: Real-Time Mental Health Support for Teens, Powered by AI
In this episode of The Beacon Way podcast, host Adrienne Wilkerson sits down with Scott and Brian Seideman to discuss their innovative new app, Theo, which leverages AI to support teens struggling with mental health issues. Brian, a licensed therapist, shares his extensive background working with a variety of populations, while Scott explains the personal experiences that led to the development of Theo. They dive into the creation process, the urgent need for teen mental health resources, an...
The Beacon Way
Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...
