Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...
All content for The Beacon Way is the property of Beacon Media + Marketing and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...
How to Scale Tech the Right Way with Peter House of DeepTree
The Beacon Way
1 hour 7 minutes
2 months ago
How to Scale Tech the Right Way with Peter House of DeepTree
In this episode of The Beacon Way Podcast, host, Adrienne Wilkerson welcomes special guest Peter House, CEO & Founder of DeepTree, a managed IT and cybersecurity service provider. With a history dating back to fourth grade, the two professionals discuss the transition from wearing multiple hats as a founder to becoming a CEO. Peter shares his journey, including the pivotal moment of a traumatic brain injury that greatly impacted his career and life. They talk about the importance o...
The Beacon Way
Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...
