Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...
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Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...
Empowering Men's Mental Health: A Conversation with Justin Garber
The Beacon Way
28 minutes
5 months ago
Empowering Men's Mental Health: A Conversation with Justin Garber
Empowering Men's Mental Health: A Conversation with Justin Garber In this episode of the Beacon Way podcast, we are joined by Justin Garber, a clinical psychologist with over a decade of experience in various settings, including the Department of Veteran Affairs. Justin, who specializes in the relationship between psychological stress and the body's response system, shares his personal journey into the field of psychology and the founding of Restorative Psychological Services. The dis...
The Beacon Way
Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...
