You have probably listened to his Spotify playlist at least once: Balkan Hitovi 2020 by Armin Hamzic, the most popular Balkan Spotify playlist you can find! How did this playlist come into existence, what impact is music from the Balkans making and what will the future hold? We talk about all these questions and more as we focus in on the music industry in the Balkans, and examine the central role that music has in Balkan society. We also share our personal experiences and the way in which we have seen the industry changing in the region. If you are interested in Armin's playlist, go and look it up 'Balkan Hitovi 2020' on Spotify!