AI has been part of our culture for a long time. Think about the movies that have predicted where we are now.
Although this is Hollywood and entertainment, we have realized most of this already:

* 2001 = Self-Driving Vehicles
* Matrix = VR Games and Headsets
* Her = ChatGPT, Siri, Alexa, and more impressive versions coming soon

The biggest thing holding AI back or impeding it's progress is it knowing who it's talking to. Personalization will need to go way beyond what information is available on the Internet. What it will need (and what you want to do with your marketing) is called Hyper-Personalization.
The problem with data is that it constantly changes. A real-life example is trying to do something very old-school: sending US Mail to customers. Chances are, you have a database or CRM where the records are old.
In no way, shape, or form am I saying that digital marketing (social and email) wastes time and money? I can tell you that human-to-human interaction will increase interactions with your digital presence.
Humans are complex, fickle, and emotionally charged beings. It takes just being there as another human being to build that trust again and again, as needed.