Jeff Cole is a renowned pop culture artist who is the cofounder of Ikonick (a motivational canvas wall art company backed by Gary Vee & Scooter Braun) and creator of Sneaks of Nature (a web3 sneaker inpspired franchise). Jeff is a from the suburbs of Chicago and knew he was going to be a artist as early as the age 5 or 6. Decky sits down to discuss Jeff's come up to being one of the most impactful pop culture artist in todays age and how he's leveraged his creativity and curiousity to create Sneaks of Nature in the uncharted world of web3. Enjoy!