How a podcast experiment turned into generating 50% of his leads

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The B2B Podcasters Show with Loïc J

Loïc J

4 episodes

1 week ago

Welcome to The B2B Podcasters Show, where fellow B2B podcasters share how they grow their show and turn it into pipeline for their business.

Entrepreneurship

Business

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All content for The B2B Podcasters Show with Loïc J is the property of Loïc J and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to The B2B Podcasters Show, where fellow B2B podcasters share how they grow their show and turn it into pipeline for their business.

Entrepreneurship

Business

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How a podcast experiment turned into generating 50% of his leads - Gabe Marusca

The B2B Podcasters Show with Loïc J

43 minutes 41 seconds

2 months ago

How a podcast experiment turned into generating 50% of his leads - Gabe Marusca

Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464

Gabe Marusca didn’t just escape burnout.
He built a business model that gave him freedom.

In this episode, we break down:
→ why most people get productisation wrong
→ the exact steps Gabe uses to attract better clients
→ how to use podcasting as a trust and authority engine
→ what a nomadic lifestyle teaches you about running a business

We also get into his hot takes on LinkedIn and why connection beats content every time.

Timestamps:
00:00 Trailer
00:44 From Burnout to Clarity
03:37 Identifying Patterns and Productising Services
07:26 The Misconceptions of $1M/year Productisation
11:10 The Step-by-Step Process to Better Clients
18:06 Marketing and Building Authority
24:52 The Genesis of His Podcast
30:59 Why He Launched His Podcast Without Video
32:33 How His Podcast Became A Lead Gen Machine
36:05 Future Aspirations and Nomadic Life
39:52 Hot Take on LinkedIn

Use Gabe’s personalised guide to find your premium clients:
https://chatgpt.com/g/g-68a1aa20c6148191a7d7866c04c35fc1-client-clarity-gpt

Discover Gabe’s podcast Authority in the Wild:
https://www.gabemarusca.com/podcast

Discover Gabe’s website:
https://www.gabemarusca.com/

Connect with Gabe on LinkedIn:
https://www.linkedin.com/in/gabemarusca/

Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/

Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464