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The B2B Mob with Jake and Howard
Jake and Howard
18 episodes
1 week ago
Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows. This is counter-cultural GTM. We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale. We talk everything from performance, to content to AI, to sales, to trend to hype. And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry... Oh... and roller coasters. Lots of em.
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Marketing
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All content for The B2B Mob with Jake and Howard is the property of Jake and Howard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows. This is counter-cultural GTM. We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale. We talk everything from performance, to content to AI, to sales, to trend to hype. And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry... Oh... and roller coasters. Lots of em.
Show more...
Marketing
Business
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Episode 8 - Something is brewing in outbound sales development: Omri Kenan dishes on SDRs & AI
The B2B Mob with Jake and Howard
29 minutes 7 seconds
5 months ago
Episode 8 - Something is brewing in outbound sales development: Omri Kenan dishes on SDRs & AI

Jake and Howard are joined by outbound legend Omri Kenan a global SDR leader, talent developer, and all-around GTM operator. We dive into the real state of outbound in 2025:Are AI-generated sequences killing your reply rates?Is cold calling actually making a comeback?How do you identify high-potential SDRs with zero SaaS experience?What does the future of SDR teams look like (hint: smaller, smarter, more strategic)?Omri shares lessons from building sales teams across the US, Europe, and APAC .Listen in

The B2B Mob with Jake and Howard
Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows. This is counter-cultural GTM. We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale. We talk everything from performance, to content to AI, to sales, to trend to hype. And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry... Oh... and roller coasters. Lots of em.