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The B2B Mob with Jake and Howard
Jake and Howard
18 episodes
1 week ago
Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows. This is counter-cultural GTM. We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale. We talk everything from performance, to content to AI, to sales, to trend to hype. And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry... Oh... and roller coasters. Lots of em.
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Marketing
Business
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All content for The B2B Mob with Jake and Howard is the property of Jake and Howard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows. This is counter-cultural GTM. We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale. We talk everything from performance, to content to AI, to sales, to trend to hype. And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry... Oh... and roller coasters. Lots of em.
Show more...
Marketing
Business
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Episode 17 – Planes, Trains & Marketing: SME & AI + Real CMO playbooks with Eytan Buchman
The B2B Mob with Jake and Howard
28 minutes 48 seconds
1 month ago
Episode 17 – Planes, Trains & Marketing: SME & AI + Real CMO playbooks with Eytan Buchman

Freightos CMO Eytan Buchman joins Jake and Howard on the B2B Mob to unpack the tightrope CMOs walk between being world-class marketers and true subject-matter experts. From air cargo and ocean freight to the signals that actually build authority, Eytan shares how domain depth sharpens narrative, accelerates trust, and—yes—moves pipeline. We also dig into practical AI (what’s hype vs. helpful), how to choose experiments that ladder to business outcomes, and a few of Eytan’s favorite professional and personal projects that keep his curiosity compounding.

The B2B Mob with Jake and Howard
Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows. This is counter-cultural GTM. We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale. We talk everything from performance, to content to AI, to sales, to trend to hype. And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry... Oh... and roller coasters. Lots of em.