Episode 15 – The Last Outbounder: Master Secret Elements of B2B Sales at Scale with Liron Bercovich

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The B2B Mob with Jake and Howard

Jake and Howard

18 episodes

1 week ago

Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows. This is counter-cultural GTM. We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale. We talk everything from performance, to content to AI, to sales, to trend to hype. And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry... Oh... and roller coasters. Lots of em.

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Episode 15 – The Last Outbounder: Master Secret Elements of B2B Sales at Scale with Liron Bercovich

The B2B Mob with Jake and Howard

36 minutes 36 seconds

3 months ago

Episode 15 – The Last Outbounder: Master Secret Elements of B2B Sales at Scale with Liron Bercovich

Can one agency truly master the elements of B2B sales across 60 different startups?In this episode, Jake and Howard sit down with Liron Bercovich, the founder, GTM strategist, and full-blown outbound Avatar. From crafting pitch-perfect messaging to embedding like an in-house team, Liron breaks down how his agency became the trusted sales engine for some of Israel’s fastest-growing tech companies.We explore:Why credibility is the #1 sales assetHow deep research can unlock scalable outboundThe secret to sounding in-house, even as an outsiderBalancing personalization with efficiency at scaleWhether you're agency-skeptical or trying to scale your outbound motion, this one’s for you.