Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
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Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
Entrepreneurs, executives, and marketers -- are you using podcast guesting as a strategy to build your personal or company brand? If not, you're missing out. We spoke with Jessica Rhodes [https://www.linkedin.com/in/jessica-rhodes-9a291020/], founder of Interview Connections [https://interviewconnections.com/], to bring expert advice to those of you who are interested in starting a podcast guesting strategy.
In this episode, Jessica shares:
* What led her to start Interview Connections
* Why being a podcast guest, versus starting your own show, is a great way to get started with podcasting
* How to begin defining your podcast guesting strategy
* What typical pitfalls and challenges newcomers should be aware of
* The type of backend systems you should have in place
* The most common mistakes newcomers make when it comes to podcast guesting
* Tips for calls-to-action when your goal is to get new business
* The typical timeframe for seeing an ROI from podcast guesting
Want to connect with Jessica and learn more about podcast guesting? Join her Facebook Group, Guest Expert Profit Lab [https://www.facebook.com/groups/376853703259540/], a group for entrepreneurs doing at least six-figures in revenue.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing [https://www.jacksonmarketingservices.com/]. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]
Stacy Jackson -- Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]
Alanna Jackson -- Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]
The B2B Mix Show
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
