Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
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Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you're considering implementing it into your process? You've probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level.
On this episode, we chat with Billy Bateman [https://www.linkedin.com/in/billy-bateman/] the Co-Founder of ChatFunnels [https://getsignals.ai/], a digital conversation analytics and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.
In this episode, Billy shares ways to improve your ABM efforts:
* How to organize your sales and marketing teams to work together as a single ABM team with a single purpose and how to clearly define roles and shared metrics.
* Tips for building your Ideal Customer Profile (ICP) to ensure both sales and marketing are on the same page.
* How sales and marketing should work together to perfect messaging and promotion/outreach.
* How to make the handoff from marketing to sales work.
* How to manage the process when you have disparate systems.
* How to ensure the marketing goals support the sales goals and address the misalignment of goals that create friction between the two teams.
Want to connect with Billy?
* Connect with him on LinkedIn [https://www.linkedin.com/in/billy-bateman/]
* Website - ChatFunnels [https://getsignals.ai/]
About The B2B Mix
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!
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The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]
Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]
Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]
The B2B Mix Show
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
