Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
All content for The B2B Mix Show is the property of Stacy Jackson | Alanna Jackson and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
How Did B2B Companies Deal With The Loss of Trade Shows?
The B2B Mix Show
36 minutes
4 years ago
How Did B2B Companies Deal With The Loss of Trade Shows?
In this episode, Stacy and Alanna talk to Alex Eckhart, Director of Marketing at SalesRoads, about how companies have dealt with the loss of tradeshows due to the COVID-19 pandemic.
SalesRoads surveyed 103 sales & marketing professionals to learn how the loss of tradeshows, starting in 2020 due to COVID-19, has impacted lead flow and revenue. Alex joins us to discuss the resulting published in the SalesRoads white paper, The State of Trade Show Lead Generation [https://salesroads.com/insights/trade-show-lead-gen/?utm_source=b2bmix&utm_medium=podcsat&utm_campaign=TradeShowLeadGen] (http://bit.ly/37Vd9Ez)
Alex touches on:
* The importance of event marketing to business leaders
* How companies reallocated trade show budgets
* When survey respondents say they'll feel comfortable with trade show events again
* Live events versus virtual events
* and more
Want to get in touch with Alex?
Email him at aeckhart[at]salesroads.com or connect with him on LinkedIn at linkedin.com/in/alex-eckhart [https://www.linkedin.com/in/alex-eckhart/].
___
About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing [https://www.jacksonmarketingservices.com/]. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]
Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]
Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]
The B2B Mix Show
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
