Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
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Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
In this episode, we're talking about employee engagement during times of adversity -- and let's face it, we've all been dealing with a touch of adversity lately with the COVID-19 pandemic upending things on both personal and professional levels. With all this uncertainty, employee engagement can be a bit precarious. When people aren't engaged, productivity lags, and sales and marketing efforts can suffer.
Thankfully, we've got Jacqueline Throop-Robinson joining us to discuss how to manage employee engagement through adversity. Jacqueline, the founder of Spark Engagement, Inc., has a 30-year career focused on uplifting leaders and inspiring passionate engagement at all levels of an organization. As a best-selling author of Fire Up Your Team: 50 Ways for Leaders to Connect, Collaborate and Create with their Teams, Jacqueline strives to create cultures of passion, productivity, and performance.
During our conversation with Jacqueline, we cover:
* Employee engagement levels -- before and during the pandemic
* Employee engagement as part of disaster preparedness planning
* Managing teams and morale during times of uncertainty
* Applying "lessons learned" during the COVID-19 pandemic to future periods of adversity
* and more
Want to connect with Jacqueline online?
* Website: www.sparkengagementindex.com
* LinkedIn: www.linkedin.com/in/jacquelinethroop-robinson/ [https://www.linkedin.com/in/jacquelinethroop-robinson/]
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing [https://www.jacksonmarketingservices.com/]. Need help with your B2B online presence? Let's talk!
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Alanna Jackson -- Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]
The B2B Mix Show
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
