Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
All content for The B2B Mix Show is the property of Stacy Jackson | Alanna Jackson and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
Email Copywriting Insights & Tips with Kelly Forst of Aweber
The B2B Mix Show
29 minutes
5 years ago
Email Copywriting Insights & Tips with Kelly Forst of Aweber
Marketers, do you ever wonder if there's a magic word count for your emails? Interested in what the top marketing experts are doing with their subject lines? Our guest has some advice to share with you.
In this episode, we talk with Kelly Forst, a marketing communications specialist with Aweber [https://www.aweber.com/], one of the world's leading email marketing and automation platforms. Kelly talks through what Aweber discovered after analyzing 1,000 emails from 100 expert email marketers--think Neil Patel, Ann Handley, Content Marketing Institute, among others.
We discuss:
* body copy word count
* subject line character count
* emojis in subject lines
* capitalization in subject lines
* A/B testing
* and more
Want to connect with Kelly online?
Twitter: https://twitter.com/kellyaforst
LinkedIn: https://www.linkedin.com/in/kellyforst/
__
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing [https://www.jacksonmarketingservices.com/]. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]
Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]
Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]
The B2B Mix Show
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
