Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
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Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
Advice for Planning a Successful Virtual Conference
The B2B Mix Show
34 minutes
3 years ago
Advice for Planning a Successful Virtual Conference
Have you considered hosting a virtual conference but are unsure where to start? Well, this episode is for you!
We sat down with Ollie Whitfield, Demand Gen Team Lead (formerly Growth Marketing Manager) at VanillaSoft [https://vanillasoft.com/], to talk about how the VanillaSoft-Autoklose [https://autoklose.com/] team pulled off its Growth Month [https://hey.autoklose.com/growth-month-session-recordings] event in June 2022.
Under Ollie's leadership, the team surpassed registration goals and pulled off a month-long event consisting of over 40 sessions led by sales and marketing experts.
Listen in to learn more about:
* Why Ollie opted for a month-long vs. "a couple of days" long event
* The operational and administrative details that go into pulling off a virtual conference
* Selecting speakers and setting expectations for speakers to help promote (based on lessons learned)
* And more
Want to connect with Ollie?
Connect with him on LinkedIn [https://www.linkedin.com/in/olliewhitfield/] and be sure to check out his TikTok account, @olliewhitfield96 [https://www.tiktok.com/@olliewhitfield96].
The B2B Mix Show
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
