In this episode of the B2B Marketing and Sales Podcast, co-hosts Steve Miller and David Mayo Loomis announce the end of their successful podcast. They reflect on their achievements, including reaching the top 10% of podcast downloads worldwide. The discussion also introduces Dave's new concept, "Customer Outsight," which emphasizes a change in perspective towards customer-centricity, and Steve's new book on personal branding, Uncopyable YOU. They discuss the importance of authenticity, person...
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In this episode of the B2B Marketing and Sales Podcast, co-hosts Steve Miller and David Mayo Loomis announce the end of their successful podcast. They reflect on their achievements, including reaching the top 10% of podcast downloads worldwide. The discussion also introduces Dave's new concept, "Customer Outsight," which emphasizes a change in perspective towards customer-centricity, and Steve's new book on personal branding, Uncopyable YOU. They discuss the importance of authenticity, person...
Rocket Science, Barbie Parties, and Marketing Magic: Inside the Uncopyable Demand Blueprint
The B2B Marketing & Sales Podcast
54 minutes
1 year ago
Rocket Science, Barbie Parties, and Marketing Magic: Inside the Uncopyable Demand Blueprint
In this episode, Steve and the host discuss a new term, the "Distinctive Demand Blueprint," and discuss the importance of being distinctive in marketing. The conversation also touches on the use of AI in research and analysis, the concept of demand generation, and the importance of unique branding. Miller concludes by discussing the three pillars of his marketing approach: demand generation, response-driven marketing, and account-based marketing. ============= Follow Dave: https://www.linke...
The B2B Marketing & Sales Podcast
In this episode of the B2B Marketing and Sales Podcast, co-hosts Steve Miller and David Mayo Loomis announce the end of their successful podcast. They reflect on their achievements, including reaching the top 10% of podcast downloads worldwide. The discussion also introduces Dave's new concept, "Customer Outsight," which emphasizes a change in perspective towards customer-centricity, and Steve's new book on personal branding, Uncopyable YOU. They discuss the importance of authenticity, person...
