In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust. Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, a...
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In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust. Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, a...
Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral Programs
The B2B BRAND180 Podcast with Linda Fanaras
23 minutes
1 year ago
Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral Programs
In this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and setting goals. He shares insights from his book, 'Get Referred,' and provides a systematic approach to building effective referral programs. ...
The B2B BRAND180 Podcast with Linda Fanaras
In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust. Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, a...
