In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust. Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, a...
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In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust. Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, a...
Mastering Media Interviews and Public Speaking to Amplify Your B2B Brand with Mark Albert, CEO of Media Advisory Experts
The B2B BRAND180 Podcast with Linda Fanaras
28 minutes
1 year ago
Mastering Media Interviews and Public Speaking to Amplify Your B2B Brand with Mark Albert, CEO of Media Advisory Experts
In this episode of the B2B Brand180 podcast, Linda interviews Mark Albert, CEO of Media Advisory Experts. Mark shares his extensive experience in broadcast journalism and offers valuable insights into B2B media training, storytelling, and overcoming stage fright. He discusses strategies for earning media placements, the importance of building thought leadership, and how to effectively communicate with journalists. Mark also provides practical tips on public speaking, handling tough interview ...
The B2B BRAND180 Podcast with Linda Fanaras
In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust. Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, a...
