In this episode of the B2B Brand180 podcast, Linda discusses the development of Unique Selling Propositions (USPs) with Chris Fox, founder of Ideas-Led Growth. Chris explains the process of identifying and refining a USP, starting from understanding the fundamental change a product or service brings to the world. He emphasizes taking a step back from traditional marketing approaches to focus on the underlying passion and unique value that drives a business. The episode also covers strat...
All content for The B2B BRAND180 Podcast with Linda Fanaras is the property of Linda Fanaras and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of the B2B Brand180 podcast, Linda discusses the development of Unique Selling Propositions (USPs) with Chris Fox, founder of Ideas-Led Growth. Chris explains the process of identifying and refining a USP, starting from understanding the fundamental change a product or service brings to the world. He emphasizes taking a step back from traditional marketing approaches to focus on the underlying passion and unique value that drives a business. The episode also covers strat...
Mastering B2B Pricing Strategies with Dan Balcauski, Founder of Product Tranquility
The B2B BRAND180 Podcast with Linda Fanaras
27 minutes
4 months ago
Mastering B2B Pricing Strategies with Dan Balcauski, Founder of Product Tranquility
In this episode of B2B Brand180, Linda interviews Dan Balcauski, founder and chief pricing officer at Product Tranquility. They discuss strategies for effective pricing in the B2B SaaS space. Dan shares insights on the importance of understanding customer value, the nuances of price metrics versus value metrics, and tactics for implementing price increases. The episode provides valuable advice for SaaS companies seeking to optimize their product pricing strategies. 01:55 Understanding S...
The B2B BRAND180 Podcast with Linda Fanaras
In this episode of the B2B Brand180 podcast, Linda discusses the development of Unique Selling Propositions (USPs) with Chris Fox, founder of Ideas-Led Growth. Chris explains the process of identifying and refining a USP, starting from understanding the fundamental change a product or service brings to the world. He emphasizes taking a step back from traditional marketing approaches to focus on the underlying passion and unique value that drives a business. The episode also covers strat...
