In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust. Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, a...
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In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust. Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, a...
Creating Authentic B2B Brand Communications with Jimi Gibson, VP at Thrive Agency
The B2B BRAND180 Podcast with Linda Fanaras
22 minutes
1 month ago
Creating Authentic B2B Brand Communications with Jimi Gibson, VP at Thrive Agency
In this episode of the B2B Brand180 Podcast, Linda interviews Jimi Gibson, VP of Brand Communications at Thrive Agency. Jimi, who is also a TEDx speaker and Forbes Agency Council member, shares his journey from a professional magician to a marketing expert. He introduces the concept of the 'Magic Script,' a framework that helps brands connect with audiences in a meaningful way by creating parallels to the stages of a magic trick. This episode covers effective messaging, the importance o...
The B2B BRAND180 Podcast with Linda Fanaras
In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust. Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, a...
