Episode #120 - In this powerful episode, I am joined by Shab Azma—an accomplished brand strategist, talent manager, and founder of Arc Collective. With over 25 years in the entertainment industry, Shab has helped shape the careers of celebrity experts while championing a new way of doing business—one rooted in passion, purpose, and the divine feminine.
Shab shares her journey from managing blockbuster brands at Universal Studios and A-list talent at The Firm to launching her own company after a life-changing plant medicine experience. We discuss what it means to bring heart and authenticity into male-dominated industries, how women can step fully into their leadership, and why balancing masculine and feminine energy in work is more important than ever.
This conversation is equal parts career insight, spiritual awakening, and soulful truth-telling—tune in if you're ready to align your outer success with your inner calling.
Takeaways
Sound Bites
"What is your North Star?"
"Money is just energy."
"It's an inside job."
Chapters
00:00 Introduction and Connection
02:14 Journey into Branding and Entertainment
05:05 The Shift from Performer to Manager
08:06 Building Brands and Intellectual Property
10:52 The Realization of Purpose
13:43 Merging Spirituality with Business
18:33 Creating a Collective and Authentic Space
22:26 Balancing Masculine and Feminine Energies
28:00 The Path to Conscious Leadership
40:18 The Journey of Transcendental Meditation
42:44 Embracing Spirituality Over Religion
46:01 The Role of Plant Medicine in Spiritual Awakening
48:43 Experiences with Ayahuasca and Other Plant Medicines
53:27 The Importance of Intentional Use of Plant Medicine
58:35 Integrating Spirituality into Professional Life
01:03:19 The Shift Towards the Divine Feminine
01:07:19 Navigating the Impact of AI on Human Connection
01:08:51 Living with an Awakened Heart
Connect with Shab Azma:
Streaming: The Sabrina Soto Show & Cultural Eats now available on Hulu, Disney+, and Samsung TV+Channels
Let’s Connect!
Keywords
spirituality, leadership, authenticity, feminine energy, plant medicine, business strategy, collective energy, mentorship, personal growth, women's empowerment