What happens when you follow your curiosity down an unexpected rabbit hole…and it leads to massive business success? Marie Poulin started as a freelance designer, but her obsession with systems thinking and digital organization evolved into something much bigger. In this candid conversation, she reveals how a side project teaching Notion exploded into a thriving business, and the hard choices and major pivots it took to get there. For anyone who's ever wondered if their niche fascination could become their whole career, this is a must-listen episode.
Marie Poulin is a designer, systems thinker, and co-founder of Oki Doki. She's the creator of Notion Mastery, a course and community that helps entrepreneurs and small teams build sustainable, customized systems for work and life. Through her work, Marie helps people rethink how they work, from workflow to knowledge management, focusing on building more human and neurodivergent-friendly ways of organizing digital lives.