Sales came easy during covid. But now more than ever it is essential to support our sales advisors to listen, care and yes…sell.  I sat down with Ian Parker from Parker Management Group to unpack what really drives results in automotive sales. Ian has been in the industry since 1983 and his take is clear. The tech has changed with the internet, but the winners still listen, present well, follow up, and care. His ABC of selling is not always be closing. It is always be caring. Ian shares the mindset, scripts, and simple process tweaks that turn one time buyers into lifelong customers. We talk about • Rebuilding confidence with skill asking better questions, confirming preferred contact, agreeing next call times • Moving from order taker to trusted advisor listening to understand, setting clear next steps, presenting with care • Creating repeat customers with simple follow up rituals that compound results If you are a dealer principal or sales leader who loves creating content and momentum but needs support to get it out and implemented, this episode is for you.