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The Automotive Advantage
The Automotive Advantage
16 episodes
5 days ago
Grow your business and get smarter in just one hour. Join the go-to newsletter for automotive industry insiders looking to up their marketing game, build their brand, make smart investments, and grow their business.
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Entrepreneurship
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All content for The Automotive Advantage is the property of The Automotive Advantage and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Grow your business and get smarter in just one hour. Join the go-to newsletter for automotive industry insiders looking to up their marketing game, build their brand, make smart investments, and grow their business.
Show more...
Entrepreneurship
Business
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Kurt Johnson on Track Prep, Drag Strip Secrets & the Future of Racing | Automotive Advantage EP008
The Automotive Advantage
1 hour 7 minutes 52 seconds
2 months ago
Kurt Johnson on Track Prep, Drag Strip Secrets & the Future of Racing | Automotive Advantage EP008

What does it take to turn a city street into a world-class drag strip? Kurt Johnson, owner of Total Venue Concepts and the man behind some of the best racing surfaces in the world, joins us for a deep dive into track prep, drag strip operations, and the state of drag racing today.

From the evolution of traction compound and “rubber stretch” science, to the business realities of running a successful track, Kurt shares decades of hard-earned knowledge plus where he sees the sport headed next. We also cover how he’s applying motorsports expertise to other industries, why the fan experience matters more than ever, and the cultural changes drag racing needs to thrive.

If you’re a racer, track operator, or motorsports fan, this episode is packed with insights you won’t hear anywhere else.

Topics include:

  • Roadkill Nights and building a drag strip in the streets of Pontiac

  • The art and science of track prep (and why it’s not “witchcraft”)

  • How to run a great drag strip from the front gate to the finish line

  • Revenue, margins, and the hidden challenges of track ownership

  • The future of slicks, radials, and class trends

  • Lessons from consulting for Tony Stewart Racing

  • Using AI, new tech, and cross-industry skills in motorsports

  • The cultural side of racing and why personality sells

#AutomotiveAdvantage #DragRacing #TrackPrep #KurtJohnson #TonyStewartRacing #RoadkillNights #MotorsportsBusiness #NHRA #IHRA

The Automotive Advantage
Grow your business and get smarter in just one hour. Join the go-to newsletter for automotive industry insiders looking to up their marketing game, build their brand, make smart investments, and grow their business.