Garrett Reed (@AmericanMuscleHD) has over 2.4 million followers on Instagram, making him one of the biggest automotive content creators today. But how did he actually build that kind of following and, more importantly, how does he turn it into real business?
In this episode of The Automotive Advantage, Justin Cesler (Driveline Studios) and Dr. Jamie Meyer (6757 Consulting) sit down with Garrett to uncover:
The early days of AmericanMuscleHD and how the page took off
The shift from a faceless brand to a personal brand—and why it changed everything
Where the money really comes from in content creation (brand deals, events, and beyond)
Why relationships and showing up in person are more valuable than likes or DMs
The next evolution for creators: building a team, moving into YouTube, and hosting events
If you’ve ever wondered what it actually takes to grow an audience in the millions and keep it thriving in today’s fast-changing creator economy, Garrett pulls back the curtain in this one.
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