We just got back from YouTube and Google’s first-ever Automotive Content Creator Summit in Detroit, Michigan and it was a game-changer. In this episode, Justin Cesler (Driveline Studios) and Dr. Jamie Meyer (6757 Consulting) break down everything we learned inside Google HQ, including:
Why YouTube is now bigger than Netflix and what that means for your business
How “investable trends” are shaping the future of car content
Why 80%+ of car buyers use YouTube before making a purchase and how you can reach them
The “Full YouTube Canvas” strategy that the biggest creators are using (and how small shops can apply it)
The trap of sameness in automotive content and how to break out of it
Whether you’re a shop owner, content creator, or marketer in the automotive industry, this one is packed with takeaways that could change the way you think about video.
Subscribe for more insights on where car media and the performance aftermarket are headed next.
