David Freiburger has shaped how millions of car enthusiasts experience automotive media. From his years as Editor of Hot Rod Magazine, to co-creating Roadkill, to building one of the biggest automotive shows on YouTube, David’s fingerprints are everywhere.
In this episode of Automotive Advantage, hosts Justin Cesler (Driveline Studios) and Dr. Jamie Meyer (6757 Consulting) sit down with David to unpack:
- How he spotted and amplified trends that changed the industry
- The rise and fall of print, TV, and the birth of YouTube car culture
- His formula for building authentic content, merch, and events
- Behind-the-scenes of Hot Rod, Roadkill, and building an automotive show on YouTube
- Why “don’t get it right, just get it running” is more than a catchphrase
- The real economics of print, TV, YouTube, merch, and live events in today’s market
- How to balance authenticity, advertisers, and audience without selling out
- Why collaboration on YouTube isn’t always the growth hack people think it is
- What brands get wrong about “going viral” and how to actually work with influencers
- David’s goals for the next 12 months, and the pitfalls of building your career on platforms you don’t control
If you care about cars, content, or the business of automotive media, this is a must-watch conversation with one of the most influential voices in the industry.
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