Detroit-based marketers Justin and Jamie kick off The Automotive Advantage with a no-fluff, inside-the-industry download you can act on today. Fresh from the inaugural High Performance Expo, where some booths booked $10 million in on-site sales, our team breaks down what’s really moving the needle for aftermarket brands, race shops, and OEMs in 2025.In this episode you’ll learn:Marketing Playbook 2025: Why Meta ads are tanking, how Google Ads + email lists still print leads, and where to park a $100 k budget for maximum ROI.Trade-Show Gold: Concrete lessons from HPX that any small brand can use to turn a 10 × 10 booth into a cash machine.Dodge SRT Revival: What Tim Kuniskis’ return means for muscle-car culture and how Stellantis is listening to its hardcore fans again.Truck Market Boom: A seat-of-the-pants review of the 710-hp Fox Factory Super Truck... plus why “luxury pre-runners” are the next profit center for builders.AI in the Shop: Real-world ways speed shops are using ChatGPT, Photoshop Generative Fill & DaVinci Resolve to slash production time and close more deals.Q3/Q4 Forecast: Why marketing spend is rebounding, consumer events are packed (Hot Rod Power Tour, Cars & Coffee), and how to ride the wave.Enjoyed it? Smash that Subscribe button, drop a comment with your biggest takeaway, and share with a fellow gear-head marketer.#AutomotiveMarketing #HighPerformanceExpo #SRT #Aftermarket #AI #Trucks #Detroit #AutoPodcast