AI is changing email marketing more than we can imagine

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The Automated Brand

Adam Larson/Nathan Snell

2 episodes

16 hours ago

Pragmatic advice on how to incorporate AI such as ChatGPT, Claude, and others into your brand.

Marketing

Business

RSS

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Pragmatic advice on how to incorporate AI such as ChatGPT, Claude, and others into your brand.

Marketing

Business

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AI is changing email marketing more than we can imagine | Episode 2

The Automated Brand

42 minutes 51 seconds

3 weeks ago

AI is changing email marketing more than we can imagine | Episode 2

Summary

In this episode, Adam and Nathan discuss the latest developments in AI, particularly focusing on Claude's new model and its implications for marketing and e-commerce. They explore the challenges of measuring email engagement, the importance of behavioral signals, and the future of personalization in marketing. The conversation also touches on the potential for subsidizing AI costs with advertising and the evolving monetization strategies for AI platforms. Overall, the episode provides insights into how brands can adapt to these changes and leverage AI for better customer engagement and revenue generation.

Takeaways

Claude's new model is faster and cheaper than previous versions.

Email engagement metrics may not correlate with actual revenue.

Behavioral signals can provide better insights than traditional engagement metrics.

AI can help brands personalize marketing efforts more effectively.

The rise of bot activity complicates the measurement of engagement.

Subsidizing AI costs with ads could become a new norm.

Personalization should focus on solving consumer problems.

AI platforms may need to adopt market-driven monetization strategies.

The future of e-commerce will involve more AI-driven recommendations.

OpenAI's app store could change the landscape of AI tools.

Titles

AI Innovations in Marketing

Understanding Email Engagement Metrics

Sound bites

"The creative ability is still quite good."

"It's going to be a market-driven system."

"Chad GPT is actually a commodity."

Chapters

00:00 Introduction to the Automated Brand Podcast

01:01 Exploring Haiku and Its Implications

01:31 The Role of AI in Email Marketing

01:51 Introduction to AI Developments and Market Trends

04:51 Exploring Claude 4.5: A Game Changer in AI Models

07:49 Data Analysis: Rethinking Email Engagement Metrics

10:41 Behavioral Signals vs. Engagement: A New Perspective

13:59 The Impact of Bot Activity on Engagement Metrics

16:58 Understanding Revenue Distribution and Engagement Correlation

19:56 Brand Awareness and Email Engagement: A Complex Relationship

23:02 Leveraging AI for Better Segmentation Strategies

25:06 The Burden of Consumer Research

30:01 The Future of Personalization in Shopping

31:26 The Shift Towards Ad-Supported AI Models

36:12 Navigating Product Recommendations in AI

41:08 The Future of Monetization in AI Platforms