John Stech, The Auto Ethnographer, draws on his thirty years in the global automotive industry to bring the world to your doorstep in both an informative and entertaining way using a style rooted in autoethnography.
What is "autoethnography"? Derived from Tony E. Adams’ definition, "autoethnography" is a research method leaning on the experiences of individuals to analyze assumptions, culture, communication, local norms, traditions, emotional impact, and how they mesh with greater culture and society where they operate. Normally, "auto" relates to the self – as in "autobiography". But we put wheels on it, separated the words, and focus on vehicles and the cultural experiences related to the auto industry.
The Auto Ethnographer and his guests tell the human stories behind the famous automotive and vehicle brands, spanning continents, countries, and cultures across the globe. Together, they unlock the mysteries of local culture, values, and approaches to success in the vehicle industry. Of course, every cultural interaction faces the risk of faux pas, and those will surely be covered as well.
The Auto Ethnographer's guests made the vehicle industry happen in their country markets. Now they tell their stories. Each guest will relay their experiences while addressing cultural challenges they faced. Guests range from current and past industry leaders to newcomers and rising talents. They are either expats in a foreign land or local employees working with a foreign brand in their home country.
The target audience are Individuals fascinated by the auto industry and how to navigate cultures for successful outcomes. The audience are either seasoned professionals or newcomers seeking to learn how to build their careers with global insights. But don't think this is limited to the auto industry. These international business principles are valid across industries.
John Stech engaged in his 30-year career with Mercedes-Benz, Chrysler Corp (now part of Stellantis), Volvo Car Group, and VinFast Automotive of Vietnam. He has lived and worked on five continents, interacting with thousands of people from dozens of different cultures. Now he brings that experience to you.
All content for The Auto Ethnographer with John Stech is the property of John Stech and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
John Stech, The Auto Ethnographer, draws on his thirty years in the global automotive industry to bring the world to your doorstep in both an informative and entertaining way using a style rooted in autoethnography.
What is "autoethnography"? Derived from Tony E. Adams’ definition, "autoethnography" is a research method leaning on the experiences of individuals to analyze assumptions, culture, communication, local norms, traditions, emotional impact, and how they mesh with greater culture and society where they operate. Normally, "auto" relates to the self – as in "autobiography". But we put wheels on it, separated the words, and focus on vehicles and the cultural experiences related to the auto industry.
The Auto Ethnographer and his guests tell the human stories behind the famous automotive and vehicle brands, spanning continents, countries, and cultures across the globe. Together, they unlock the mysteries of local culture, values, and approaches to success in the vehicle industry. Of course, every cultural interaction faces the risk of faux pas, and those will surely be covered as well.
The Auto Ethnographer's guests made the vehicle industry happen in their country markets. Now they tell their stories. Each guest will relay their experiences while addressing cultural challenges they faced. Guests range from current and past industry leaders to newcomers and rising talents. They are either expats in a foreign land or local employees working with a foreign brand in their home country.
The target audience are Individuals fascinated by the auto industry and how to navigate cultures for successful outcomes. The audience are either seasoned professionals or newcomers seeking to learn how to build their careers with global insights. But don't think this is limited to the auto industry. These international business principles are valid across industries.
John Stech engaged in his 30-year career with Mercedes-Benz, Chrysler Corp (now part of Stellantis), Volvo Car Group, and VinFast Automotive of Vietnam. He has lived and worked on five continents, interacting with thousands of people from dozens of different cultures. Now he brings that experience to you.
EP 29: Philipp Schiemer - CEO in Motion: Brazil, Germany, and the Mercedes-AMG Dream
The Auto Ethnographer with John Stech
54 minutes
2 months ago
EP 29: Philipp Schiemer - CEO in Motion: Brazil, Germany, and the Mercedes-AMG Dream
Philipp Schiemer is equally comfortable leading a dealer meeting at Mercedes-Benz Brasil or driving a cutting-edge performance car around the track at Mercedes-AMG. And it's no wonder because he has been CEO of both companies.
This week's Auto Ethnographer podcast, with host John Stech, features Philipp Schiemer, a highly adaptable German automotive executive. Philipp spent a combined twenty years in Brazil over the course of three separate work assignments, the final 7-year stint as CEO of Mercedes-Benz Brasil.
With a base in the Spanish language, Philipp quickly mastered Portuguese, a skill that would allow him to connect to employees and business partners alike. Beyond the language, Philipp understood the nuances of the Brazilian culture – taking decisions, negotiations, time culture, and the importance of selecting a futbol team!
Over the course of his three assignments in Brazil, he faced numerous challenges from economic turbulence to the carveout of Chrysler from the DaimlerChrysler organization to the implementation of strict compliance rules (driven by Sarbanes-Oxley) on a continent that was known for questionable adherence to corruption rules. Each challenge brought learnings.
The final pinnacle of Philipp's career, prior to recent retirement, was to sit at the helm of the legendary Mercedes-AMG GmbH. This vaunted producer of high-performance cars for road and track demanded a fast-moving, decisive, and flexible leader. His experience in Brazil had trained Philipp well for this role and he excelled in the role despite starting the job at the peak of Covid shutdowns.
Join us today in the discussion and learn some insights on what it takes to lead in Brazil and what it means to lead one of the most aspired-to automotive brands in the world.
For additional information on The Auto Ethnographer, visit the homepage at https://www.Auto-ethnographer.com [https://www.auto-ethnographer.com/]
Follow the channel on Youtube [https://www.youtube.com/channel/UCtrD6CPH0KXdKrIRBnTHpuQ] here.
Get your daily dose of unusual cars in unusual places on Instagram [https://www.instagram.com/auto.ethnographer/] or Facebook [https://www.facebook.com/profile.php?id=61567929329364].
The Auto Ethnographer with John Stech
John Stech, The Auto Ethnographer, draws on his thirty years in the global automotive industry to bring the world to your doorstep in both an informative and entertaining way using a style rooted in autoethnography.
What is "autoethnography"? Derived from Tony E. Adams’ definition, "autoethnography" is a research method leaning on the experiences of individuals to analyze assumptions, culture, communication, local norms, traditions, emotional impact, and how they mesh with greater culture and society where they operate. Normally, "auto" relates to the self – as in "autobiography". But we put wheels on it, separated the words, and focus on vehicles and the cultural experiences related to the auto industry.
The Auto Ethnographer and his guests tell the human stories behind the famous automotive and vehicle brands, spanning continents, countries, and cultures across the globe. Together, they unlock the mysteries of local culture, values, and approaches to success in the vehicle industry. Of course, every cultural interaction faces the risk of faux pas, and those will surely be covered as well.
The Auto Ethnographer's guests made the vehicle industry happen in their country markets. Now they tell their stories. Each guest will relay their experiences while addressing cultural challenges they faced. Guests range from current and past industry leaders to newcomers and rising talents. They are either expats in a foreign land or local employees working with a foreign brand in their home country.
The target audience are Individuals fascinated by the auto industry and how to navigate cultures for successful outcomes. The audience are either seasoned professionals or newcomers seeking to learn how to build their careers with global insights. But don't think this is limited to the auto industry. These international business principles are valid across industries.
John Stech engaged in his 30-year career with Mercedes-Benz, Chrysler Corp (now part of Stellantis), Volvo Car Group, and VinFast Automotive of Vietnam. He has lived and worked on five continents, interacting with thousands of people from dozens of different cultures. Now he brings that experience to you.
