John Stech, The Auto Ethnographer, draws on his thirty years in the global automotive industry to bring the world to your doorstep in both an informative and entertaining way using a style rooted in autoethnography.
What is "autoethnography"? Derived from Tony E. Adams’ definition, "autoethnography" is a research method leaning on the experiences of individuals to analyze assumptions, culture, communication, local norms, traditions, emotional impact, and how they mesh with greater culture and society where they operate. Normally, "auto" relates to the self – as in "autobiography". But we put wheels on it, separated the words, and focus on vehicles and the cultural experiences related to the auto industry.
The Auto Ethnographer and his guests tell the human stories behind the famous automotive and vehicle brands, spanning continents, countries, and cultures across the globe. Together, they unlock the mysteries of local culture, values, and approaches to success in the vehicle industry. Of course, every cultural interaction faces the risk of faux pas, and those will surely be covered as well.
The Auto Ethnographer's guests made the vehicle industry happen in their country markets. Now they tell their stories. Each guest will relay their experiences while addressing cultural challenges they faced. Guests range from current and past industry leaders to newcomers and rising talents. They are either expats in a foreign land or local employees working with a foreign brand in their home country.
The target audience are Individuals fascinated by the auto industry and how to navigate cultures for successful outcomes. The audience are either seasoned professionals or newcomers seeking to learn how to build their careers with global insights. But don't think this is limited to the auto industry. These international business principles are valid across industries.
John Stech engaged in his 30-year career with Mercedes-Benz, Chrysler Corp (now part of Stellantis), Volvo Car Group, and VinFast Automotive of Vietnam. He has lived and worked on five continents, interacting with thousands of people from dozens of different cultures. Now he brings that experience to you.
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John Stech, The Auto Ethnographer, draws on his thirty years in the global automotive industry to bring the world to your doorstep in both an informative and entertaining way using a style rooted in autoethnography.
What is "autoethnography"? Derived from Tony E. Adams’ definition, "autoethnography" is a research method leaning on the experiences of individuals to analyze assumptions, culture, communication, local norms, traditions, emotional impact, and how they mesh with greater culture and society where they operate. Normally, "auto" relates to the self – as in "autobiography". But we put wheels on it, separated the words, and focus on vehicles and the cultural experiences related to the auto industry.
The Auto Ethnographer and his guests tell the human stories behind the famous automotive and vehicle brands, spanning continents, countries, and cultures across the globe. Together, they unlock the mysteries of local culture, values, and approaches to success in the vehicle industry. Of course, every cultural interaction faces the risk of faux pas, and those will surely be covered as well.
The Auto Ethnographer's guests made the vehicle industry happen in their country markets. Now they tell their stories. Each guest will relay their experiences while addressing cultural challenges they faced. Guests range from current and past industry leaders to newcomers and rising talents. They are either expats in a foreign land or local employees working with a foreign brand in their home country.
The target audience are Individuals fascinated by the auto industry and how to navigate cultures for successful outcomes. The audience are either seasoned professionals or newcomers seeking to learn how to build their careers with global insights. But don't think this is limited to the auto industry. These international business principles are valid across industries.
John Stech engaged in his 30-year career with Mercedes-Benz, Chrysler Corp (now part of Stellantis), Volvo Car Group, and VinFast Automotive of Vietnam. He has lived and worked on five continents, interacting with thousands of people from dozens of different cultures. Now he brings that experience to you.
This China-focused episode was born when pulling on the red thread connecting four prior episodes with elements of that nation's automotive rise. This time, host John Stech stitches together the story of China's rise in the automotive industry from the humble beginning to the current achievement of largest automotive market and biggest net exporter of cars using the words of experts that have worked there. .
Drawing on insights previously shared by Dr. Susanne Lehmann (Volkswagen Malaysia), Dr. Helmut Grösser (Mercedes-Benz), Benny Oeyen (Automobility, previously GM Shanghai), and Gianfranco Pizzuto, CEO Automobili Estrema, the individual elements of their stories were woven together into a flowing tale.
It begins with an auto industry that was in an infant stage, starved for manufacturing, logistics, and technology knowledge. It follows through to explore how traditional automakers were forced to adapt their products for Chinese consumers. The tale takes a twist when the alarm was sounded a decade ago that the Chinese automakers would eventually rise up as a threat.
The episode also examines the culture in China and what makes it so able to learn and move quickly in adaptation. Finally, there is a word of advice shared by one of the experts, Gianfranco Pizzuto, one which may surprise some.
There is no question about the rise of China in the automotive industry. This podcast episode just scratches the surface on the many issues and factors that led to this point. However, it is a great starting point to continue learning about the greatest competitor the automotive industry has faced to date.
To learn more about The Auto Ethnographer please visit the website at https://www.auto-ethnographer.com [https://www.auto-ethnographer.com/]
Dr. Susanne Lehmann. Volkswagen Malaysia https://www.volkswagen.com.my/
Dr. Helmut Grösser. Mercedes Benz AG https://www.mercedes-benz.com/en/
Benny Oeyen. Automobility Ltd. https://automobility.io/
Gianfranco Pizzuto. Automobili Estrema https://fulminea.com/
The Auto Ethnographer with John Stech
John Stech, The Auto Ethnographer, draws on his thirty years in the global automotive industry to bring the world to your doorstep in both an informative and entertaining way using a style rooted in autoethnography.
What is "autoethnography"? Derived from Tony E. Adams’ definition, "autoethnography" is a research method leaning on the experiences of individuals to analyze assumptions, culture, communication, local norms, traditions, emotional impact, and how they mesh with greater culture and society where they operate. Normally, "auto" relates to the self – as in "autobiography". But we put wheels on it, separated the words, and focus on vehicles and the cultural experiences related to the auto industry.
The Auto Ethnographer and his guests tell the human stories behind the famous automotive and vehicle brands, spanning continents, countries, and cultures across the globe. Together, they unlock the mysteries of local culture, values, and approaches to success in the vehicle industry. Of course, every cultural interaction faces the risk of faux pas, and those will surely be covered as well.
The Auto Ethnographer's guests made the vehicle industry happen in their country markets. Now they tell their stories. Each guest will relay their experiences while addressing cultural challenges they faced. Guests range from current and past industry leaders to newcomers and rising talents. They are either expats in a foreign land or local employees working with a foreign brand in their home country.
The target audience are Individuals fascinated by the auto industry and how to navigate cultures for successful outcomes. The audience are either seasoned professionals or newcomers seeking to learn how to build their careers with global insights. But don't think this is limited to the auto industry. These international business principles are valid across industries.
John Stech engaged in his 30-year career with Mercedes-Benz, Chrysler Corp (now part of Stellantis), Volvo Car Group, and VinFast Automotive of Vietnam. He has lived and worked on five continents, interacting with thousands of people from dozens of different cultures. Now he brings that experience to you.
