Join Karl Lillrud and technology consultant Fouad in this transformative episode as they delve deep into the evolving landscape of customer experience, technology adoption, and the power of innovative problem-solving. Fouad shares his decade of expertise in CXM (Customer Experience Management), illustrating how brands can create seamless, personalized journeys for their customers while leveraging the latest technological advances like AI, voice interfaces, and augmented reality.

This thought-provoking conversation also uncovers the critical role of implicit expectations, the dangers of falling in love with your solutions instead of the problems, and the timeless lesson of learning from failure. With captivating examples, from Harley-Davidson's branding genius to Africa's fintech revolution, this episode is packed with actionable insights and bold predictions for 2025.