Carma Spence, best-selling author of Public Speaking Super Powers and an expert in book marketing, knows exactly how to make a mark in the crowded world of publishing. With years of experience and a successful cookbook under her belt, Carma has helped countless authors use their books to build credibility and authority. In this episode of the Author Your Brand Show, Carma talks about why so many authors struggle with marketing their books and offers practical advice on how to avoid those pitfalls. She also introduces her Author Diagnostic System, a tool that helps writers figure out where they’re strong and where they need to focus more attention to get the best results. We also cover how speaking engagements can boost book visibility and the growing influence of AI in publishing. While AI can be helpful for brainstorming, Carma makes it clear that the creative process and editing are best left to the human touch. Key Takeaways: Publishing a book builds authority and credibility, but you have to market it right. Many authors fall short when it comes to promotion—don’t make that mistake. Know your audience and tailor your marketing to them if you want to stand out. Speaking engagements are an effective way to promote your book and grow your audience. AI is useful for ideas, but the final product should always be shaped by a human writer. If you’re looking for practical, step-by-step advice on book marketing, be sure to read Carma’s latest book, Serve Up Your Book: How to Market Your Book To Attract Clients and Leads in All Five Phases of Book Marketing (The Authorneer's Journey Series 4) on Amazon.