Jody Durand, a highly experienced sales trainer, author, and community leader, is our special guest this week on the Author Your Brand Show. He shares insights from his impressive 20-year career in agricultural sales. Known for his strong relationships with farm families and his passion for agriculture, Jody has built a reputation for delivering customized solutions that truly meet his clients’ needs. Jody is also the author of Country Boy Soul: Pasture to Prosperity, a book that explores the principles of trust, persistence, and community in building a successful career in sales. In our conversation, we explore his journey in the agricultural industry, his approach to leadership, and the valuable lessons from his book that resonate far beyond the sales world. Key Takeaways: Trust and relationships form the foundation of successful sales. Custom solutions tailored to clients’ needs result in lasting outcomes. Passion and persistence are essential for a thriving, long-term career. Community engagement enriches both professional and personal growth. Jody’s book, Country Boy Soul: Pasture to Prosperity, highlights ethical principles and strategies for success. If you’re inspired by Jody’s story and want to learn more, check out his book Country Boy Soul: Pasture to Prosperity on Amazon [ https://amzn.to/4g7snqA ] to uncover the values and strategies that have shaped his remarkable story.