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The Authentic Legal Professional
Aaron Baer
31 episodes
2 days ago
The Authentic Legal Professional is a podcast exploring authenticity in the legal profession. Hosted by Aaron Baer, Season 1 features candid conversations with 8 legal professionals sharing their experiences as neurodivergent individuals or family members of neurodivergent individuals. These stories highlight unique journeys, challenges, and strategies for success in a field that often struggles to accommodate diverse ways of thinking. Follow Aaron Baer on LinkedIn and visit authenticlegalprofessional.com to learn more. Tune in, and let’s build a profession where everyone belongs.
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All content for The Authentic Legal Professional is the property of Aaron Baer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Authentic Legal Professional is a podcast exploring authenticity in the legal profession. Hosted by Aaron Baer, Season 1 features candid conversations with 8 legal professionals sharing their experiences as neurodivergent individuals or family members of neurodivergent individuals. These stories highlight unique journeys, challenges, and strategies for success in a field that often struggles to accommodate diverse ways of thinking. Follow Aaron Baer on LinkedIn and visit authenticlegalprofessional.com to learn more. Tune in, and let’s build a profession where everyone belongs.
Show more...
Careers
Business
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The Skill of Content Marketing for Attorneys with Heidi Turner
The Authentic Legal Professional
53 minutes 49 seconds
4 years ago
The Skill of Content Marketing for Attorneys with Heidi Turner

How do you write great blog posts, LinkedIn posts, and other content that connects with your audience?

Heidi Turner tells us how!

Heidi has been helping lawyers and attorneys create great content for almost 2 decades! She also teaches writing at Simon Fraser University, and has worked with firms small and big, to create compelling content strategies and execute on them. The result has been increasingly more business.

In this practical episode, we get into topics such as:

  • How to think about who to write for...
  • How to come up with great content ideas...
  • How to edit for maximum impact...
  • How to distribute your content for the best reach...
  • How to think about content strategically...
  • And a lot more!

If you've been looking to improve your content game, definitely check out this episode!

More about Heidi:

  • Her LinkedIn page.
  • Her Website.

Help Us Out!

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping  to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews if you're lost. Thank you – we  really appreciate it!

Resources:

  • Join the next cohort of our Build Your Book Academy. We're starting later on in October 2021 and we still have a few spots left.
  • Get the LinkedIn for Lawyers Course.

If you have any comments or would to join as a guest on our podcast, send us an email at podcast@buildyourbook.org.

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Other Links to Listen to this Podcast:

  • Anchor
  • Spotify
  • Apple Podcasts
  • Google Podcasts
  • Amazon Music
  • Pocket Cast
  • Breaker
The Authentic Legal Professional
The Authentic Legal Professional is a podcast exploring authenticity in the legal profession. Hosted by Aaron Baer, Season 1 features candid conversations with 8 legal professionals sharing their experiences as neurodivergent individuals or family members of neurodivergent individuals. These stories highlight unique journeys, challenges, and strategies for success in a field that often struggles to accommodate diverse ways of thinking. Follow Aaron Baer on LinkedIn and visit authenticlegalprofessional.com to learn more. Tune in, and let’s build a profession where everyone belongs.