In today's episode of the Authentic Content podcast, we dive deep into the world of content marketing with Jade Ventoniemi, an American living in Finland with extensive experience in both B2B and B2C content creation. Jade shares invaluable insights into the often overlooked potential of authentic content in the B2B space, challenging the traditional notions of formal and stuffy marketing. In this talk, you'll learn more about - The misconception surrounding the impact of social media and creative content in B2B industries - Jade's experiences in the manufacturing sector and how diverse content formats engage communities - The power of maintaining an active presence on platforms like LinkedIn for brand advocacy - Success stories illustrating how strategic content creation turns customers into brand advocates - Insights into the method behind creating impactful content in B2B marketing - Actionable tips and inspiration for marketers looking to elevate their content strategy - Unveiling the secrets to unlocking the full potential of authentic content in driving B2B success Follow Jade on: https://www.linkedin.com/in/jadeventoniemi/ https://www.instagram.com/jaja.ciao/ _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Connect with me: Linkedin: https://www.linkedin.com/in/rasmusbasilier/ TikTok: https://www.tiktok.com/@rasmus_basilier Instagram: https://www.instagram.com/rasmusbasilier