Episode 152: The Business of Color with Abbey McGrew

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The Authentic Audience Podcast

Krista Ripma

155 episodes

8 months ago

Conversations with business owners, thought leaders and entrepreneurs who have built a business authentically doing what they love. Get ready to get real and keep growing.

Hosted on Acast. See acast.com/privacy for more information.

Business

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Conversations with business owners, thought leaders and entrepreneurs who have built a business authentically doing what they love. Get ready to get real and keep growing.

Hosted on Acast. See acast.com/privacy for more information.

Business

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Episode 152: The Business of Color with Abbey McGrew

The Authentic Audience Podcast

45 minutes 58 seconds

2 years ago

Episode 152: The Business of Color with Abbey McGrew

Krista teams up with designer Abbey McGrew to discuss crafting a distinctive brand identity and telling a compelling story about your business. As the creator and CEO of Wayfarer Design Studio, Abbey loves working with innovative founders to build a brand aesthetic that reflects their business’s purpose, personality, and values. She’s an expert on the psychology of branding, and today, she focuses on the power of color and its ability to grab our attention and influence our emotions.

Links from this episode:

Wayfarer’s Instagram

Wayfarer's Website

Tonic Site Shop - use code “authentic” for 15% off all design templates

Hosted on Acast. See acast.com/privacy for more information.