In this episode of the Authentic Advisor, James Mason and Andrew Cooke discuss the transformative role of artificial intelligence (AI) in business advisory services. Andrew shares his journey from technology to business advisory, emphasising the importance of understanding AI's capabilities and limitations. The conversation covers practical applications of AI, common misconceptions, necessary skills for advisors, ethical considerations, and the evolving role of advisors in an AI-driven landscape. Andrew also recommends various AI tools and resources for advisors to enhance their practice and stay relevant in a rapidly changing environment.