The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
Host: Francesco D’Orazio
Producer: Sal Morton
Music: Manfredi Romano aka DJ Tennis
https://www.audiencespodcast.com/
Hosted on Acast. See acast.com/privacy for more information.
The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
Host: Francesco D’Orazio
Producer: Sal Morton
Music: Manfredi Romano aka DJ Tennis
https://www.audiencespodcast.com/
Hosted on Acast. See acast.com/privacy for more information.
What if you could talk to your audience and ask what it thinks of your next product? What if you could test your ads or social content with a simulated version of 200 to 1,000 members of your audience in less than 1 minute? In this fascinating conversation, James He, founder of Artificial Societies, reveals how AI-powered audience simulation is transforming the way we experiment with ideas before putting them into the world.
From his journey as a Cambridge social science researcher frustrated by the difficulty of running human experiments, to building a platform that creates "artificial societies" from real social media profiles, James walks us through the technology that's making market research faster, cheaper, and more experimental than ever before.
We explore the mechanics of how chatbots can mimic real human behavior patterns, the surprising 82-83% accuracy rates in predicting content performance (beating the founders themselves at 57-67%), and the philosophical implications of giving everyone the power to experiment without real-world consequences.
What You'll Discover: • How AI chatbots trained on real social media profiles achieve 82% accuracy (beating human experts at 57%) • The exact process from start to finish • Why traditional surveys miss the crucial element of social influence • Real examples of testing 10x more content variants than ever possible • The ethics of modeling people through AI
The Bigger Picture: James's vision goes beyond marketing optimization. Could giving everyone "experimental superpowers" help us find our individual and collective "golden path"? We explore the implications of a world where anyone can test ideas without real-world consequences
Perfect for: Product managers, marketers, social scientists, AI enthusiasts, and anyone curious about the future of human experimentation
Guest: James He, Founder of Artificial Societies, Cambridge social science researcher, former misinformation researcher
Key Topics: AI simulation, behavioral science, social influence, content optimization, research ethics, democratization of experimentation
Subscribe for more conversations where AI meets human behavior and emerging technologies shape how we understand ourselves.
Hosted on Acast. See acast.com/privacy for more information.
