From a cubicle to the Hollywood Hills, Laura Ventura turned her love for animals into Pawz & All, a luxury mobile grooming brand trusted by A-list clients.
In this episode, Laura breaks down the real playbook: how she left corporate, built a premium reputation, priced by value, scaled with systems, and rebooted her entire business from zero after moving to Florida. We also get into mindset, manifestation, and the CEO shift from artist to operator.
What you’ll learn:- The exact leap: Petco → corporate → acting → celebrity groomer → founder
- Why “experience over service” wins and how to price for outcomes, not hours
- Laura’s 90-day from-zero plan after relocating: visibility, van marketing, and repeat bookings
- Systems that scale: training ladders, SOPs, culture, and quality control
- Hiring for character vs. skill and why emotional intelligence drives tips and loyalty
- The unglamorous truth of mobile fleets: generators, maintenance, and mechanics
- Courses, funnels, and turning a small audience into real revenue
- Mindset, focus, and speed: the habits that compound
- Advice to women founders on writing the life you want and attracting aligned partners
Connect with Laura and Pawz & All: TikTok, YouTube, Instagram, Facebook
Personal site:
https://www.pawzandall.com/Connect with Attorney SekouSubscribe for more founder stories and practical playbooks.
Comment your biggest takeaway and how you’ll apply it this week.
