Don’t fit the format. Fix it.
The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.
This is The Attention Shift powered by Dizplai.
Hosted on Acast. See acast.com/privacy for more information.
Don’t fit the format. Fix it.
The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.
This is The Attention Shift powered by Dizplai.
Hosted on Acast. See acast.com/privacy for more information.

In this episode Jo, Ed and Lee break down PMG's five forces and how it's changing fandom.
The trio will take on questions like "How is Baller League connecting with Gen Z as traditional sports struggle?" while digging into whether sports can adapt or if it'll take a complete new rule book to engage new age fans.
With Gen Z more loyal to individual creators and athletes than they are to actual teams, creators becoming the new broadcast networks, and athletes turning into media brands. Can sports handle this shift?
Hosted on Acast. See acast.com/privacy for more information.