Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
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Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
Marketing A Hybrid Event & Using Social Media The Right Way – Nicole Bowman, VP Marketing, IAEE
The Association Marketing Show
33 minutes 23 seconds
5 years ago
Marketing A Hybrid Event & Using Social Media The Right Way – Nicole Bowman, VP Marketing, IAEE
Nicole Bowman is no stranger to associations and event marketing. With 25 years of association marketing experience, the VP of Marketing for IAEE has seen a thing or two. Then 2020 happened and everything got turned on its head. Nicole shares how her team has adapted, the marketing toolkit she uses to promote IAEE and their iconic Expo Expo event, and why her team is busier than ever even after COVID-19 shut so much of the world down.
The Association Marketing Show
Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
