Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
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Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
Key Disciplines for Successful Association Marketing – Robb Lee, American Society of Association Executives
The Association Marketing Show
38 minutes 49 seconds
4 years ago
Key Disciplines for Successful Association Marketing – Robb Lee, American Society of Association Executives
Robb Lee, Chief Marketing Officer at the American Society of Association Executives, joins us to talk about building an ideal relationship between marketing and product/programs teams, avoiding burnout as a marketing team, how good management is like good football, the key operating disciplines that successful teams follow, and much more.
The Association Marketing Show
Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
