Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
All content for The Association Marketing Show is the property of Feathr and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
Content Marketing Strategy for Associations – Amy Gavin, Director of Digital Strategy, American Society for Nutrition
The Association Marketing Show
33 minutes 12 seconds
5 years ago
Content Marketing Strategy for Associations – Amy Gavin, Director of Digital Strategy, American Society for Nutrition
Countless books and thought pieces have been written about content strategy, but taking all that information and finding a cogent strategy for an association is a challenge at another level. Today's guest is Amy Gavin, CAE Director of Digital Strategy for American Society for Nutrition, shares her secrets for generating and repurposing effective industry relevant content both from her team and her association members.
The Association Marketing Show
Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
