In this episode of The Association Insights Podcast, we're continuing our Member Value Reimagined series with an eye-opening conversation about one of the most overlooked engagement tools in the association toolkit: audio.
Host Meghan Henning sits down with Kevin C. Mitchell, Esq., CEO of Modio Information Group, to explore how narrated content and branded audio platforms are helping associations transform their member experience, extend the life of their publications, and even open up powerful new revenue streams.
🎧 Whether you’ve already launched a podcast or are just starting to explore audio strategy, this episode will reshape how you think about access, content delivery, and engagement.
Key Highlights:
Turning Publications into 268 Extra Hours of Engagement: Modio works with associations like the American Bar Association, the American Chemical Society, and the American Academy of Family Physicians to convert their top written content into human-narrated, on-demand audio experiences. Kevin breaks down why audio unlocks hundreds of hours of listening time annually—without competing with your members’ core work responsibilities.
Why Podcast Traction Falls Flat—and How to Fix It: If your association’s podcast isn’t gaining momentum, it might be the delivery, not the content. Kevin explains why desktop players and Spotify links won’t cut it—and why mobile-first, branded audio apps are critical to success.
Case Study: AAFP’s App as a Member Magnet: Learn how the American Academy of Family Physicians launched AAFP Audio, growing new audience segments, boosting listens to its publications, and securing sponsorship support—all through a custom-branded audio platform.
Member-Only Access, Monetization, and Data Control: Don’t send members to Spotify and lose the data. Kevin shares how branded apps allow associations to retain control, gate premium content, gather engagement insights, and monetize on their own terms.
Why Human Narration Still Wins: Spoiler: Modio doesn’t use AI-generated voices. Instead, they tap into students from the field to narrate content—improving pronunciation, comprehension, and community connection.
The Real Non-Dues Opportunity: Digital audio advertising now surpasses video and social media in time spent. Associations that invest in branded audio can finally tap into this $7B+ market—while gathering first-party data that powers future monetization.
Future-Proofing Your Member Value Strategy: As AI and search engines continue to reshape how members find and consume content, audio is emerging as a key strategy to preserve attention, revenue, and direct relationships.
🎧 Tune in for real-world examples of how audio platforms drive member value, a compelling case for audio as a core part of your engagement strategy, and practical advice for getting started or scaling up—without overwhelming your team.
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Coming Soon: Our Member Value Reimagined series continues throughout October, with fresh ideas from associations rethinking what benefits, access, and engagement really look like. Stay tuned for more interviews that challenge assumptions—and deliver results.