Welcome back to another episode, another conversation here at the associates podcast. It’s good to be back having these chats. It’s been an interesting few weeks in Central PA as most of our counties have gotten back into business in some shape or form. Many businesses have had to really re-think their strategies and systems going forward. A big part of that is marketing, and in this episode I had the privilege to speak with Tammy Vasbinder who owns Vast Strategies, a collaborative organization that believes that every business should be able to obtain beautiful design and a strategic marketing plan. You will hear Tammy’s insights on what makes up a strong marketing plan and what most businesses are getting wrong with marketing. She also shares some simple, timeless, and extremely relevant business principles. Check it out!