Episode 18 of the ASD Podcast features Lucia Mijares who was the first woman to be a Sports Technical Director in Mexico and Latin America, where she developed the first official Women's Football Amateur and High Performance Structure in Mexico. She is now a Technical Expert at FIFA, where she advises football federations seeking to promote, develop, and accelerate the growth of women's football.

This episode is brought to you by Paul Musa, sports lawyer, host and producer of the What The Footie Podcast and Founder of Athlete Investor Summit.

In this episode, Paul & Lucia discuss stakeholder management, player development and pathways, the key pillars required to build a successful women's football structure, implementing strategy (short vs long-term) and so much more.

The Association of Sporting Directors' mission is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director.

Special thanks to our ASD Partners: Gemini Sports, Traits Insights, Eyeball Football, SkillCorner, Hudl, Elevate Talent and MiMentor

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