In this conversation, Dr. Hatem Goucha and Arvid discusses the concept of success as perceived by society and the underlying feelings of unfulfillment that many successful individuals experience. He emphasizes the importance of addressing hidden traumas and personal struggles that are often masked by a shiny exterior, particularly in the age of social media. The discussion highlights the role of executive coaching in guiding clients to confront these difficult areas and build a stronger foundation for true fulfillment.